과정소개
글로벌 비즈니스 환경에서 반드시 필요한 기본 Topic 습득,
주요 표현과 전략을 학습하는 고급과정입니다.
글로벌 경영 환경의 이해와 효과적인 비즈니스 스킬을 학습합니다.
CARROT LevelLevel 5 ~ 6|
TOEIC Speakingl7급|
OPIcIH
| 1 | What is Marketing? |
| 2 | The Marketing Environment |
| 3 | Marketing Management and the Planning Process |
| 4 | Marketing Research |
| 5 | The Consumer Market and Buying Behavior |
| 6 | Greenmarketing: A fad or a viable strategy? |
| 7 | Market Segmentation |
| 8 | Targeted Marketing |
| 9 | The Product Offering |
| 10 | Marketing Channel |
| 11 | Retailing |
| 12 | The Body Shop: The right products for today |
| 1 | Wholesaling |
| 2 | The Promotion Effort |
| 3 | Advertising |
| 4 | Direct Marketing and Sales Promotion |
| 5 | Personal Selling |
| 6 | Hill & Knowlton: Coping with Crises |
| 7 | Pricing Procedure |
| 8 | Price Administration |
| 9 | Implementing and Controlling Marketing Strategies |
| 10 | Services and Marketing |
| 11 | International Marketing |
| 12 | PepsiCo: Swapping Pepsi for Chickens and Tomato Paste |
| 1 | Understanding Management |
| 2 | Corporate Culture |
| 3 | Goal Setting and Planning |
| 4 | Strategy Formulation and Implementation |
| 5 | Managerial Decision Making |
| 6 | Change and Development |
| 7 | Human Resource Management |
| 8 | Leadership in Organization |
| 9 | Motivation in Organization |
| 10 | Teamwork in Organization |
| 11 | Quality Control and Productivity |
| 12 | Global Environment |
| 13 | Managerial Ethics and Social Responsibility |
| 14 | Entrepreneurship and Business Start-ups |
